Getting businesses online is tough job and in order to be successful you have to invest many resources in various strategies. Societies all over the globe have dramatically changed and cultural differences are fading out, swallowed by globalization. This is the general tendency that offers huge advantages to businesses no matter their size or their power. Since there are almost no barriers when trying to reach potential customers online, the variety available nowadays is only limited by budgets.
Among the panoply of marketing strategies available, programmatic ad video campaigns are gaining ground quite fast. Why is everyone so fond of videos is easy to understand, but is that easy to win with these kind of campaigns? Thanks to programmatic video ad you have the chance to find the right audience and expand the brand campaigns. Unlike the written content, videos expose this content through sight, sound and motion so is interactive and draws attention.
Set your goals
Before embarking on the programmatic video ad adventure, you need to set some goals that will help you define your purpose and to visualize what should be achieved. There are certain goals that might apply in most of the situations, but keep in mind that your goals depend greatly on the profile of your organization.
First of all, consider that the message to be transmitted is concentrated in just a few seconds so is important to use them wisely. What should viewers do after watching your video? Whether they should subscribe, share or buy something, the message has to be clear. For example if you decide that your audience should take action by clicking on a link, add it to the video because it will increase engagement.
Adaptability, conversion and social media
Videos can be great conversion tools, but they should be rather informal because no one likes to be spammed with promotional material. Once you started to win in this area it would be useful to analyze who is likely to watch and also retarget those who have already engaged and proved interest. So if one of your goals is to generate traffic you don’t have to seem desperate to sell something, just get creative and be smart!
Maybe not as obvious, but still useful and important is the video format. Everyone is using mobile devices so adapt the format so it can fit different screens. The video puts a face to the brand so it should be easily viewed and remembered. The content has to be creative and promotional if you want to increase the brand awareness.
Last but not least, don’t forget about social media. Everything goes through Facebook, Twitter and so on. This is the easiest way to share videos and to spread the word about your brand.
It might not be free to make a video and promote it, but definitely it is worth the effort. A video ad campaign will create an image for your brand and it will set you apart. With the help of a video is easier to convince the audience to get involved because they identify easily with what you have to offer.