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Ten years ago, a social media manager wasn’t among the careers everyone dreamed to have because it didn’t really exist in its actual form. When businesses started realizing that they cannot survive without a good social media strategy, this position became the big prize for many people. However, during this past years the market has..

Nowadays a thriving business equals great digital marketing and investing in online resources in order to achieve success. As we say clothes make the man,  in this case websites make a brand because this is the image they present to users and potential customers. So having the right website is an important asset that should..

Everyone would agree that the world of advertising has changed dramatically during these last 50 or 60 years since it started influencing the consumer society.  The truth is that it has changed in the sense that it gave birth to a new type of advertising which is now known as digital marketing. It doesn’t mean..

Facebook is constantly changing policies, algorithms and who knows what else that has an impact on companies making a profit online. Some of the most recent changes they made are related to the algorithm that determines what people see in their News Feed. For the daily user who has no interest in getting worldwide recognition,..

Getting businesses online is tough job and in order to be successful you have to invest many resources in various strategies. Societies all over the globe have dramatically changed and cultural differences are fading out, swallowed by globalization. This is the general tendency that offers huge advantages to businesses no matter their size or their..

Launching a business, promoting it and delivering services online is now tougher than back on the days when the options were limited and the competition was not so fierce. Growing online is difficult and numerous strategies are implemented to meet the fast changing requirements and challenges. With such a growing demand for strategies, diversity had..

Media has changed considerably in the past decade and one of the major changes is that it moved to the online. The internet has become the best method of transmitting information and the online media has definitely conquered the world. However, with all the publications, industries and businesses getting online we feel that the internet..

For some time now social media has become an important tool when it comes to developing a business. People are specially hired to manage, maintain and grow different accounts. Twitter is one of these tools and throughout the years it developed in order to serve companies, organizations or different groups.     A growing need..

Deciding what is important on a home Page Depending on the website, the home page should contain a few key elements. One of the most discussed is the copy. Not the design, the functionalities or the content, but the copy because this is also something where you want to invest time, attention and even money…