Online Project Manager
DevelopmentJob Objectives: Efficient ownership and management of a websites portfolio by implementing web pages, maintaining content, overseeing day-to-day management of the websites, assuring quality and filing integrity of web pages.
Job description:
Developing strategies and/or plans for web page;
Developing web page infrastructures and applications related to pages with more advanced graphics and features;
Monitoring web servers and sites technical performance;
Implementing SEO strategies;
Promoting client websites online to increase reputation within their web community where possible;
Managing of Pay Per Click (PPC) campaigns to achieve optimum ROI (Return On Investment) for individual active search terms for each of the major search engines;
Working closely with the Media Buy Manager to set and ensure marketing campaigns achieve budgeted commercial targets;
Providing efficient and accurate reporting, detailing results of each web marketing campaign and possible improvement;
Advising/counseling on the improvement, results, competition and new direction in technology to assist with marketing of the brand;
Maximizing online affiliate opportunities and revenue generation for the brand (with possibility of widening affiliate advertising schemes);
Ensuring regular communication and email contact with affiliates and acting as main point of contact;
Sourcing and managing new revenue generating online marketing opportunities;
Researching and evaluating software, hardware and new technologies;
Remains current on job specific knowledge (e.g., scripting, hardware, software, security issues, authoring tools, graphic design tools, new languages, etc.) and industry trends.
Candidate Profile:
Must have:
Proven Website Management experience;
Strong analytics knowledge;
A thorough knowledge of SEO techniques;
Experience of running and evaluating online marketing campaigns, which will include the management of Pay Per Click (PPC) campaigns;
Research techniques;
Report writing principles;
The principles, practices, ethics and legalities of Internet Web publishing;
Different types of applications software used in Internet Web site design and maintenance;
Excellent communication skills and attention to detail.
Nice to have:
web design skills;
HTML knowledge;
UX and web usability