Effective selling should be any business’s number one priority and yet, not all businesses approach their customers the right way. When talking about email marketing, many things can go wrong if key elements are misunderstood or overlooked. One of the great things that makes email a killer opportunity for brands is that unlike other platforms..
Email deliverability shouldn’t be a sort of El Dorado that email marketers are struggling to achieve. By following some simple guidelines it’s easier than ever to increase your deliverability together with the open rate and, of course, the ROI. It is true, however, that together with the latest platforms, tools and technologies email marketing has..
Is IPv4 disappearing? Where is it going? The situation is not as alarming as it may sound. Yes, IPv4 is a bit scarce and harder to find, but there are still ways to get hold of them. Inevitably everyone will make the big change and transfer to IPv6 but until then here’s how you can..
A classical dispute that won its fame is the one between design and data. There is this general overview that the two cannot get along or can’t stand each other. This can be impartial and open for debate. Since both data and design are important stepping stones that lead to great final products for users..
We are noticing nowadays that our society is trying to surpass the stigma of consumerism by adding purpose and value to what is being commercialized. This should be seen as a step forward because marketing campaigns and sales departments of many businesses are now trying to make us think before we buy. Maybe not all..
How important is a great online experience? People spend hours on the internet every day and the online is now the extension of our existence. This daily interaction has become an important factor for those offering services on the internet and because we all know that in general, time is money, the time on the..
Having a blog is no longer reserved just for personal writing, like it used to be a while ago when people used blogs like personal diaries. Back in the day when people had online diaries to keep a record of their personal lives, blogs where not as mainstream as they are today. From the private..
Under normal circumstances launching a business should undergo a certain path that most of the times is difficult and stressful. You had an idea for a long time, you planned and struggled to find ways to implement it for years, you finally found the means to launch it and then you hit the brick wall:..
Long gone are the days when people had to meet face to face to discuss professional or personal matters. Nowadays, face to face interactions are not so common for many people and this is due to the lack of time, the efficiency of communicating online, and of course, the ease with which we express ourselves..
In a world where negotiations, transactions and businesses happen online, you are doomed to failure if you are not using all the internet weapons to fight your online competition. Social media is one of those weapons that must not be ignored. It can get you up and make you famous faster than you might think…
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