Monthly Archives: June 2015

With every new generation, brands and marketers faced new challenges and had to learn how to forge their strategies in a way that will allow them to be successful among all age groups. Each era has its particularities and the big question is how brand builders, market and social strategists can adapt. Generation Z is..

The eternal contradiction during the past few years has been whether print publications are dead and surpassed by digital media or whether magazines that were born online should get printed. For sure, that today this antagonism is useless because there are quite a few factors that influence both print and digital success. In an era..